Unknown Unknowns

07 Jun Unknown Unknowns

There are a lot of mysteries in the universe, and the amount we might know about is probably only a fraction of a fraction of a fraction. I like to say that we don’t know what we don’t know.

It’s quite interesting really, the thought that we don’t know what we don’t know. The idea that we could be so close to learning something new, yet having no idea about it whatsoever! When I was younger, I didn’t know that I didn’t know about web design, but now that I do know about it an understand it, I really enjoy it.

As far as information availability goes, I think there are 3 categories:

  • Known known
  • Known unknown
  • Unknown unknown


These are pretty self explanatory but I’ll briefly explain anyway.

Known Known
This is the information we already have.

Known Unknown
This is the information we know about, but have not yet learned.

Unknown Unknown
This is the information we have absolutely no idea even exists.

In this blog post I’m looking at the unknown unknown. The potential for information. This could be the most important category of available information as it yields the keys to progression. This category of available information is also naturally the most difficult to obtain. It’s like trying to catch a wild animal but you don’t know where the animal is, what type of animal it is, and the animal is invisible. So how do we overcome this boundary and step into the realm of known unknowns? There are only 2 ways I can think of this happening: If someone presents the information to you, or…

This is the number one way to learn and discover. Research, get experience and you may stumble upon something interesting. Even if the information is found by fluke, it can still be considered to be found by your research. Strive to learn and thrive on that. Who knows what kind of progression humanity will make!


Did you enjoy reading this post? Let me know! Feedback is greatly appreciated.

Also here’s something interesting: before I learned about the idea of unknown unknowns, I didn’t know that I didn’t know about not knowing the unknown.

Johnathan LeBlanc

Provisional RGD Member. Johnathan LeBlanc is a graphic designer turned web designer. Having graduated from St. Lawrence College with an Advanced Diploma in Graphic Design, Johnathan started working in his field instantly. He was worked with design firms and thought leaders in Toronto and now handles most of the web content for RealtySource Inc., Brokerage. Although specializing in web design, Johnathan also excels in logo design, brand development, document design, and pre-press and is starting to learn video production.

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