IntoSolve | Bill C-243
Bill C-243 is a bill to protect expecting mothers working in hazardous work environments. The goal for this project was to create an entire brand identity for the bill. In addition, a website was created for people to visit to get more information and how they can help support the bill.
bill c243, mark gerretsen, intosolve, into solve, into, solve, design, web design, web, website, website design, brand, branding, brand design, branding design
20442
single,single-portfolio_page,postid-20442,,paspartu_enabled,paspartu_on_top_fixed,paspartu_on_bottom_fixed,side_area_uncovered_from_content,qode_popup_menu_text_scaledown,footer_responsive_adv,columns-4,qode-theme-ver-9.1.3,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive
 

Bill C-243

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About This Project

Bill C-243 is a bill to protect expecting mothers working in hazardous work environments. The goal for this project was to create an entire brand identity for the bill. In addition, a website was created for people to visit to get more information and how they can help support the bill.

Logo Design

The idea behind the logo design was to create something that represented what the bill stands for. Through research, it was discovered that the Celtic motherhood knot was a symbol of protection and love between a mother and her child. The Bill C-243 logo design is based off of this, but takes a more modern and stylistic approach. The added elements of the heart and wings represents the love the mother has for her unborn child and the protection that the bill will help provide.

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Sample Letterhead

Stationery Design

Part of the brand identity creation involved some stationery design. This included a simple letterhead design and a brochure design. The brochure is a valuable source of information on the bill; somewhere that the viewer can learn about it, get the information they need, and what they can do next. The design choice for the brochure was to mimic the style of the website and use imagery to keep it interesting, all the while keeping a clean and effective layout for the viewer to read.

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Brochure Design

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Website

Creating a website was a crucial part of this project. The client needed an effective and intuitive way to reach their audience and spread awareness about the bill. The website is the primary source of information on the bill where the viewer can learn all they need about it and what they as an individual can do to help.

Visit The Website
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Custom Built Social Share

Part of the goal of the bill was to spread awareness of it’s existence and to get support. This custom built social media sharing section easily allows the user to share this website on a social media platform of their choice. This feature is mobile friendly as well.

Skills used

60%

CSS

40%

HTML

Responsive Design

With the world advancing technologically, responsive design is key to ensure intuitive navigation through multiple devices and screen sizes. Viewers don’t pertain exclusively to desktop and are scattered across a multitude of devices including mobile and tablet. To ensure that the website is available to all viewers, it needs to function across all of these different screen sizes.

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